Monday, January 23, 2006

The Media Machinations of Bode Miller

Per Howard Kurtz (and others), the recent media infatuation with Bode Miller is an example of how much the press loves a controversy-generating bad boy.

Actually, I see it more as an example of how the press uses someone to generate a controversy, build it up, and then exploit it to sell more copies.

In this case, they took Miller's comment about skiing drunk (he had been parting all night after winning the world championship) and turned it into the entire story: "Hey - this Olympian skiis wasted! What kind of message does that send? Yadda yadda yadda."

A single, lighthearted, offhand comment. A single story. A single instance. They way the media has been playing it, you'd think this guy throws back a fifth of gin at the top of every run.

The press loves a controversy. They over-cover it to build it up and attract more eyeballs. And this is simply another such case.

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